03-May-2017 14:18:29
Ben Thomas

Is there a place for chatbots in B2B?

alex knight smaller.jpg

While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations.

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B2B Marketing Technology b2b innovation chatbot AI

25-Nov-2016 14:53:33
Paul Hewerdine

The new Superpowers: CCS Predicts

Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.

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Technology innovation

11-Jul-2016 14:36:15
James Wood

Cooking in the Experiential Lab

At Earnest Labs we are on a mission to inspire our clients and the wider industry to chase the humdrum out of their marketing, and we believe that one place humdrum constantly rears his ugly head is in the business event space.

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Events Technology event technology b2b b2b events experiential virtual reality

23-Nov-2015 15:10:00
Paul Hewerdine

What lies ahead: from the Wearables watershed to the Internet of many more Things

Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event.

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Technology b2b mobile b2b

06-Oct-2015 15:21:00
James Wood

Why Adblocking is good news for marketers.

Over the last week I’ve taken a step back to soak up the adblocking debate.

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Technology

02-Oct-2015 11:06:00
Gina Ciampa

EventLab: Testing event technology with LBS

Recently we hosted London Business School at EventLab

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B2B Marketing Events Technology

17-Aug-2015 16:05:00
Andy McKay

5 everyday terrible user experiences (and how to avoid them)

If you’re going to offer users self-service information, you need to get with the programme.

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Technology

31-Jul-2015 08:42:00
James Wood

IBM's Watson gives the real insight on brand personality

How do you get to the heart of a company? How do you really understand what they are all about?

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Content marketing Technology

23-Jul-2015 15:58:00
James Wood

The Earnest Charity Tech Pub Quiz

Last week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’.

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Social media Technology

23-Jul-2015 15:54:00
Paul Hewerdine

Will the last person in Marketing please turn out the lights?

If not, don’t worry there’ll be an app for that.

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Technology

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