11-Nov-2016 16:01:47
Chris Wilson

Trump. Brexit. And B2B Marketing

Ok, it’s a clickbate headline, but bear with me – there is a genuine link between the three. For us in B2B marketing we can learn from how Trump and Brexit succeeded, and where their opponents failed. Worth saying, I am NOT suggesting we suddenly adopt a tone of racism/sexism/xenophobia. But there are a few things the Trump and Brexit campaigns did that were, annoyingly, good marketing practice.

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Behavioural Economics b2b marketing strategy

30-Sep-2016 14:27:38
Matthew Kilgour

11 books that have nothing to do with account planning or comms strategy*

*and everything to do with the way the world actually works
(and are a total joy to read and really useful for both planning and strategy)

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marketing strategy

29-Apr-2016 16:36:28
Sarah Przybylak

A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries

 

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marketing strategy marketing campaign

15-Mar-2016 18:18:48
Paul Hewerdine

Navel-Gazing Marketing: Where did it all go wrong?

There are times we as marketers get it wrong. Very wrong. 

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b2b marketing strategy

02-Mar-2016 15:18:00
Paul Hewerdine

The story of the Ice King and the power of the free trial

Ever took that ice in your drink for granted? Don't.

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marketing strategy

18-Feb-2016 18:41:05
Andrew Last

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Do you recognise the following checklist?

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B2B Marketing Content marketing b2b global b2b marketing marketing strategy marketing campaign

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