17-Nov-2015 11:31:50
George Sanders

22 things we learned at the Festival of Marketing 2015

Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. Unlike Glastonbury however, we were fortunate enough to actually score a couple of tickets to attend this year and check out what’s been happening in the marketing industry.

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B2B Marketing Events Brand innovation

10-Jun-2015 10:23:00
Andy McKay

How to make customers brand loyal? Give them the benefit of the doubt.

What makes people loyal? Mutual respect is one thing.

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Brand

27-Nov-2014 11:16:00
Andrew Last

The seven commandments for a successful rebrand

You usually know when it’s time for a rebrand

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Brand

18-Sep-2014 04:27:00
Andy McKay

"The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th September

Wednesday morning's keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. 

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B2B Marketing Creative Brand

19-May-2014 13:25:00
James Wood

Version 1 syndrome: Why you need to stretch your time budget.

Not budgeting the right amount of time for a project is killing creativity.

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B2B Marketing Creative Brand

25-Apr-2014 16:26:00
Paul Hewerdine

Brand high jinx and what you can learn from Paddy Power's Mischief Maker

The inside track on the Paddy Power Mischief Team's marketing strategy.

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B2B Marketing Social media Creative Brand

15-Nov-2011 15:56:00
James Wood

This is the week that was: When social media put its brakes on

Another missive from the world of B2B marketing.

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B2B Marketing Social media Brand

26-Oct-2011 09:33:00
earnestagency

This is the week that was: Getting inside the minds of CMOs

Another fine week in B2B marketing - brought to you by Earnest.

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B2B Marketing Social media Brand Technology

17-Oct-2011 16:22:00
James Wood

This is the week that was: A slice of the BlackBerry crumble

There was a lot going on out there last week in the world of B2B.

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B2B Marketing Social media Content marketing Brand Technology

03-Oct-2011 17:11:00
earnestagency

This is the week that was: When CEOs transformed from people to tweeple.

Another 7 days in B2B marketing, brought to you by Earnest.

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B2B Marketing Social media Content marketing Brand

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