19-Feb-2017 22:33:13
Paul Hewerdine

This is the week that was in B2B: from HP printergeddon to Accenture rebrand

In a week where we learned that small biz rates are set to soar, talking dolls can be a security threat and you should never ask Joe Public to design a smartphone, the B2B world put on a right royal show of creativity. Yes, really. Sit back – this is the week that was in B2B:

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13-Feb-2017 09:01:28
Paul Hewerdine

This is the week that was in B2B: from surrogate meeting attendees to AI tools

In a week where Netflix got a kicking for its dirty data centres, Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer, there was much to write home about in the world of B2B.

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06-Feb-2017 10:23:14
Paul Hewerdine

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

In a week that saw a group of bankers get their comeuppance for swindling small businesses, lettuce rationing hit the British Isles and Snapchat valued at $25bn ahead of its IPO, here’s what was going down in the heady world of B2B marketing:

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30-Jan-2017 12:41:45
Paul Hewerdine

This is the week that was in B2B: from MailShrimps to Robot media buyers

In a week when Trump waved two fingers to the world, 3D TV died a death and the pepper robot was revealed as the answer to Britain’s social care crisis, fortunately B2B marketers had plenty of things to distract themselves with:

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23-Jan-2017 10:43:10
Paul Hewerdine

This is the week that was in B2B: from GE fire-fighters to dumb phones

In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere.

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16-Jan-2017 10:39:29
Paul Hewerdine

This is the week that was in B2B: from workplace intrusion to millennial meltdown

In the week an analyst firm dismissed the idea that we're going to be replaced by AI any time soon, a tech firm actually launched a smart hairbrush and flaws in voice activated systems became apparent, there was plenty to talk about in the world of B2B:

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09-Jan-2017 12:17:02
Paul Hewerdine

This is the week that was in B2B: from broken funnels to abject failure

As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store. Here's the lowdown on the week in B2B marketing:

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12-May-2016 14:07:58
Andrew Last

Pivoting, problem-solving and breaking the mould: 10 (and a half) learnings from Perk Me Up

The week before last, a band of our favourite clients descended on Earnest for Perk Me Up – our marketing inspiration event – to chew the fat (as well as the odd croissant) and be inspired.

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18-Feb-2016 18:41:05
Andrew Last

No more Big Bang: Why b2b brands are taking a new approach to launching ‘big idea’ campaigns

Do you recognise the following checklist?

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18-Dec-2015 14:57:30
Chloe Payne

8 tips to increase event engagement (as exemplified by elves)

At this time of year people put a lot of pressure on themselves to create the perfect Christmas party. 

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