19-Apr-2017 11:38:10
Paul Hewerdine

This is the week that was in B2B: from content marketplaces to dinner dates

All the news you didn’t think you needed until now from the world of B2B marketing and beyond:

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05-Apr-2017 15:17:14
Paul Hewerdine

This is the week that was in B2B: from April Fools to controversial rebrands

All the news that's not worth printing from the heady world of B2B marketing and beyond:

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B2B Marketing b2b B2B latest news

29-Mar-2017 14:30:29
Paul Hewerdine

This is the week that was in B2B: from Dell Magic to Whaling for Beginners

Bringing you a few choice highlights from the world of B2B and beyond:

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B2B Marketing b2b B2B latest news

20-Mar-2017 12:44:09
Paul Hewerdine

This is the week that was in B2B: from purchase paralysis to creepy business attire

In a week where former chancellor George Osborne bagged yet another job, JPEGs got a whole lot smaller and a BBC World Service interviewee started to doubt the benefits of working from home, there was much to talk about in the world of B2B marketing…

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19-Feb-2017 22:33:13
Paul Hewerdine

This is the week that was in B2B: from HP printergeddon to Accenture rebrand

In a week where we learned that small biz rates are set to soar, talking dolls can be a security threat and you should never ask Joe Public to design a smartphone, the B2B world put on a right royal show of creativity. Yes, really. Sit back – this is the week that was in B2B:

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13-Feb-2017 09:01:28
Paul Hewerdine

This is the week that was in B2B: from surrogate meeting attendees to AI tools

In a week where Netflix got a kicking for its dirty data centres, Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer, there was much to write home about in the world of B2B.

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06-Feb-2017 10:23:14
Paul Hewerdine

This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

In a week that saw a group of bankers get their comeuppance for swindling small businesses, lettuce rationing hit the British Isles and Snapchat valued at $25bn ahead of its IPO, here’s what was going down in the heady world of B2B marketing:

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30-Jan-2017 12:41:45
Paul Hewerdine

This is the week that was in B2B: from MailShrimps to Robot media buyers

In a week when Trump waved two fingers to the world, 3D TV died a death and the pepper robot was revealed as the answer to Britain’s social care crisis, fortunately B2B marketers had plenty of things to distract themselves with:

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B2B Marketing b2b B2B latest news

23-Jan-2017 10:43:10
Paul Hewerdine

This is the week that was in B2B: from GE fire-fighters to dumb phones

In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere.

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B2B Marketing b2b B2B latest news

16-Jan-2017 10:39:29
Paul Hewerdine

This is the week that was in B2B: from workplace intrusion to millennial meltdown

In the week an analyst firm dismissed the idea that we're going to be replaced by AI any time soon, a tech firm actually launched a smart hairbrush and flaws in voice activated systems became apparent, there was plenty to talk about in the world of B2B:

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B2B Marketing b2b B2B latest news

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