This is the week that was in B2B: from CMO insights to smart farming

28-Apr-2017 14:33:57
Back Matthew Kilgour

This is The Week That Was in B2B:

 All the news you didn’t think you needed until now from the world of B2B marketing and beyond: 

CMO insight of the week

Do you want to be a super high-powered CMO for a leading tech brand like Intel? Make adverts with a tennis super star, fundamentally change the creative process in your organisation and learn how to evolve the hell out of your brand? Yes? You should probably read this interview with Steve Fund then.

Trump inspire marketing post of the week

As the Donald leads us towards nuclear combat, toe-to-toe with the Ruskies approaches his first 100 days of office, the Drum has a look at what the same time period means for marketing leaders. It’s a good guide for getting your house in order, rather than building border walls or draining fictive swamps.

Technological confoundment of the week….

35% of millennials (in the US) don’t use mobile payments apps. At all. Evidence perhaps that simple narratives about entire generations don’t always hold true and that people still paying for things with their hard earned nickels and dimes, rather than their phones.

B2B & AI predictions of the week

Have you heard? The robots are coming. And I for one welcome our new super intelligent cyborg overlords. In addition to subjecting us to their crude mechanical will, they’re going to help us change the way sales and marketing work in B2B. Come with us if you want to live!

Feel-good market changing idea of the week

2Kuze changes the way small plot farmers across Kenya, Tanzania and Uganda access their markets. Developed by MasterCard and the Bill & Melinda Gates Foundation, the mobile and desktop app works to improve access, make pricing more transparent and five the farmers a better deal. Very good.


And finally, guide to corporate apologies of the week

These are all highly useful and I would suggest memorising all of them right now.





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