05-Jan-2017 09:12:14
Paul Hewerdine

One of these things will happen to all B2B Marketers in 2017

I'm not a betting man but I'm willing to bet anyone in our industry that one of these things will happen to you in the year ahead. Any takers?

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19-Dec-2016 09:29:02
Paul Hewerdine

This is the week that was in B2B: from dark forces to content high-fives

In the week that saw a mega hack at Yahoo, the launch of Instagram Live and the Earnest Christmas Party pass without accident or arrest, there were plenty of things of interest to talk about in the world of B2B and beyond.

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b2b

11-Dec-2016 10:46:31
Paul Hewerdine

This is the week that was in B2B: from paragliding stunts to Wagile workers

In a week that saw vinyl records outsell digital music in the UK, Jurassic Park becoming a step closer to reality and Google Earth going all VR on us, the B2B world had plenty to chat about:

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b2b

04-Dec-2016 17:50:43
Paul Hewerdine

This is the week that was in B2B: from customer objectification to invisible payments

In the week that Castro smoked his last cuban cigar, Apple revealed it is investing in self-drive cars and we had our first viral VR injury, there was much to talk about in the world of B2B and beyond...

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b2b

28-Nov-2016 09:44:59
Paul Hewerdine

This is the week that was in B2B: trendwatching, awards and LifeAfter

From Black Friday to black-out London, the JAMs (Just About Managing) to giant sinkholes, last week had it all.

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b2b

25-Nov-2016 14:53:33
Paul Hewerdine

The new Superpowers: CCS Predicts

Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.

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Technology innovation

20-Nov-2016 09:05:58
Paul Hewerdine

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers...

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b2b

14-Nov-2016 15:35:27
Paul Hewerdine

This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker

After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…

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b2b

11-Nov-2016 16:01:47
Chris Wilson

Trump. Brexit. And B2B Marketing

Ok, it’s a clickbate headline, but bear with me – there is a genuine link between the three. For us in B2B marketing we can learn from how Trump and Brexit succeeded, and where their opponents failed. Worth saying, I am NOT suggesting we suddenly adopt a tone of racism/sexism/xenophobia. But there are a few things the Trump and Brexit campaigns did that were, annoyingly, good marketing practice.

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Behavioural Economics b2b marketing strategy

20-Oct-2016 16:20:08
Matthew Kilgour

The Seven New Content Commandments*

*that you may or may not want to pay attention to 

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Content marketing

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