Matthew Kilgour

Recent Posts

05-May-2017 15:05:50
Matthew Kilgour

That was the week that was in B2B: from Art to AI

 

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B2B Marketing b2b

28-Apr-2017 14:33:57
Matthew Kilgour

This is the week that was in B2B: from CMO insights to smart farming

This is The Week That Was in B2B:

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B2B Marketing b2b

24-Apr-2017 16:50:27
Matthew Kilgour

Content or 'stuff made available via the internet, Swiftian satire and homonyms'

 Homonyms are words that are spelled and pronounced the same, but have different meanings.

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Content marketing

20-Oct-2016 16:20:08
Matthew Kilgour

The Seven New Content Commandments*

*that you may or may not want to pay attention to 

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Content marketing

30-Sep-2016 14:27:38
Matthew Kilgour

11 books that have nothing to do with account planning or comms strategy*

*and everything to do with the way the world actually works
(and are a total joy to read and really useful for both planning and strategy)

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marketing strategy

28-Aug-2015 15:28:00
Matthew Kilgour

The Post-it note: a short story about user experience and innovation

What can we learn about UX from sticky bits of paper?

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User experience design

31-Jul-2015 13:44:00
Matthew Kilgour

Creating a buzz for InsightBee - a new kind of startup

InsightBee is a research company with a mission - to disrupt the way that businesses receive insights and actionable intelligence.

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B2B Marketing

31-Jul-2015 13:13:00
Matthew Kilgour

Delivering inbound marketing leads for a startup

Making a great landing page is no simple task. They’re a really hard working asset and are often the focal point of an entire marketing campaign (or at least an important part of it). A lot of thought can go into them. Which is why it’s always so pleasing when they work.

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Content marketing

09-Mar-2015 09:38:00
Matthew Kilgour

Velociraptors in the kitchen (or: the importance of context in social media)

The importance of context in social media marketing

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B2B Marketing Social media

03-Mar-2015 17:42:00
Matthew Kilgour

Marketing Personalisation with the Father of the Bride

"Although my schedule is very busy, I decided to take time out to write you a personal reply"

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B2B Marketing personalisation

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