24-Oct-2014 15:40:00
Paul Hewerdine

The Yes factor: How to persuade business buyers to say yes

A little science can go a long way.

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Behavioural Economics

23-Oct-2014 09:43:09
Andy McKay

5 tips to amplify your YouTube video and get more views

We all want our videos to go viral on the Internet, don't we?

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B2B Marketing Social media Content marketing Technology

21-Oct-2014 09:30:00
Chris Wilson

Emotion in B2B marketing is important. No debate needed.

As I’m speaking at the upcoming B2B Marketing conference 2014, it occurred to me that I should probably set out my stall as to why this topic is important.

Especially as there’s been the odd industry comment about ‘emotion is great if you want me to donate to a charity, but not if you want to persuade me to stump up cash for my new enterprise software thingy’. Or something to that effect.

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Behavioural Economics

20-Oct-2014 16:23:00
James Wood

This is the week that was: Pitches, Emails and Jelly

The best of the best in B2B marketing.

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B2B Marketing

16-Oct-2014 10:05:00
James Browne

Email marketing: Is emailing purchased data a waste of time?

Does e-mailing cold data really cut the mustard?

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B2B Marketing

13-Oct-2014 11:14:00
James Wood

This is the week that was: B2B Marketing round up

All the best bits in the world of marketing.

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B2B Marketing

07-Oct-2014 14:17:00
Paul Hewerdine

Who are you going to send up? B2B Marketers and the art of the parody

New law allows greater use parodies in B2B marketing

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B2B Marketing

06-Oct-2014 11:00:00
James Wood

This is the week that was: Churnalism

A round up of the best content around this week

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B2B Marketing Social media

30-Sep-2014 16:34:31
James Wood

iBeacons for B2B Marketing.

iBeacons - What are they and what do they mean for b2b content marketing?

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Content marketing Technology

29-Sep-2014 08:46:00
James Wood

This is the week that was: All things inbound

All you need to know from the world of B2B marketing

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