27-Feb-2015 12:53:59
Paul Hewerdine

Why it’s high time for a Trip Advisor for Content

An idea to separate the good, the bad and the just pain ugly in content marketing

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Content marketing

26-Feb-2015 09:47:00
George Sanders

The night the claustrophobic giant pangolins earned their freedom: collaboration in B2B marketing

“Trapped, like a trap in a trap.” – Dorothy Parker

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23-Feb-2015 12:30:52
Andy McKay

This is the week that was: Apps, hacks and content marketing advice

February is a short month but there’s been loads of interesting stuff flying about this month.

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B2B Marketing Content marketing

20-Feb-2015 15:07:00
Paul Hewerdine

Get off the Content Marketing gravy train

Why too much content recycling and rehashing means it's time for a rethink.

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Content marketing

05-Feb-2015 12:38:34
George Sanders

Etiquette & Propriety: a quintessential guide to decorum in B2B marketing

Lunchtime at Earnest and my colleague pops her head up and says, with all sincerity, that she could “pass for posh”.

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B2B Marketing

02-Feb-2015 15:55:00
Andy McKay

This is the week that was: Behaviours they are a changin’

Did you see that loud, cold, blurry thing that just whizzed past at 100 miles per hour? That was January.

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B2B Marketing

21-Jan-2015 12:48:00
James Wood

Event Marketing: Time to bridge the content chasm?

Surely there is a better way to share your marketing materials at events and exhibitions?

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Events

19-Jan-2015 14:45:00
James Wood

This is the week that was: Changing face of social

The Earnest weekly round up.

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B2B Marketing

12-Jan-2015 13:49:00
Paul Hewerdine

This is the week that was: From marketing fail to podcast sensations

It’s New Year and ‘This is the week that was’ is back in business.

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B2B Marketing

09-Jan-2015 09:35:00
Paul Hewerdine

Is the idea big enough? From StartUp to 100x-er

Why it pays to think big - and then think even bigger.

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Content marketing

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