23-Nov-2015 15:10:00
Paul Hewerdine

What lies ahead: from the Wearables watershed to the Internet of many more Things

Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event.

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Technology b2b mobile b2b

19-Nov-2015 09:48:00
James Wood

Be a Holiday Hero: Taking b2b marketing out of a business context

Here’s a thought you are probably familiar with: ‘Business people are people too, they just happen to be at work’

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watson ibm

17-Nov-2015 13:03:10
George Sanders

Changing rooms and changing behaviours: improving the retail experience

“If men liked shopping, they’d call it research” - Cynthia Nelms


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Behavioural Economics User experience innovation

17-Nov-2015 11:31:50
George Sanders

22 things we learned at the Festival of Marketing 2015

Festival season as we know it has been over for a couple of months now, but that didn’t stop the Festival of Marketing 2015 taking place in East London’s Tobacco Docks. Unlike Glastonbury however, we were fortunate enough to actually score a couple of tickets to attend this year and check out what’s been happening in the marketing industry.

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B2B Marketing Events Brand innovation

16-Nov-2015 11:59:00
James Wood

Event Wallet: Making an impact at Event Tech Live

If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot.

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Events event wallet event technology

09-Nov-2015 17:46:00
Paul Hewerdine

The sad story of the B2B marketer and the missed mobile opportunity

Today you will check your mobile phone around 150 times.

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B2B Marketing

22-Oct-2015 14:15:00
Andrew Last

You don’t need to be a start-up or Google to innovate

12 learnings from ‘Perk Me Up’ – Earnest’s first marketing innovation breakfast.

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06-Oct-2015 15:21:00
James Wood

Why Adblocking is good news for marketers.

Over the last week I’ve taken a step back to soak up the adblocking debate.

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02-Oct-2015 11:06:00
Gina Ciampa

EventLab: Testing event technology with LBS

Recently we hosted London Business School at EventLab

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B2B Marketing Events Technology

01-Oct-2015 15:13:56
Chloe Payne

Events for #Eventprofs – are they worth the time out of the office?

Last week I popped down to Old Billingsgate to spend a morning at Square Meal’s ‘Venue and Events Live’.

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