19-Aug-2014 13:34:00
James Wood

Event Marketing: How to bridge the content chasm

Content marketing at events is stuck in the past. Here's why.

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Content marketing event marketing, events exhibitions

15-Aug-2014 14:13:00
Matthew Kilgour

What does a great B2B marketing email look like?

Best practice for B2B marketing emails

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email marketing

13-Aug-2014 09:54:00
Paul Hewerdine

How to stop people unsubscribing from your emails

Email is an essential part of the B2B marketing arsenal.

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email marketing

11-Aug-2014 12:09:00
Paul Hewerdine

Event jacking – aka. how to make industry events your own

No speaker slot, no sponsorship, no fancy stand. What do you do? 

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B2B Content marketing event marketing,

25-Jul-2014 14:50:00
Matthew Kilgour

Essential benchmarks for B2B marketers

Vital statistics, benchmarks + best practice guides for B2B marketers

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B2B b2b social media Content marketing marketing benchmarks

24-Jul-2014 15:18:00
James Wood

The smarter way to collect content

Sharing content at events was stuck in the past. Not anymore.

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mobile innovation Content marketing ibeacon, event marketing, event app sharing

17-Jul-2014 17:09:08
Paul Hewerdine

When brand enemies unite: Big Blue takes a bite of the Apple

What happens when two big brands with history join forces?

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b2b mobile B2B branding Brand Strategy

11-Jul-2014 16:49:00
Matthew Kilgour

The lay of the land – benchmarking the B2B landscape

The importance of benchmarks and the art of navigation.

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B2B marketing benchmarks marketing ROI

04-Jul-2014 12:44:00
Paul Hewerdine

The Panini Sticker: Probably the best content marketing in the World

A look at the sticker phenomenon that's taken the world by storm

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social media Content marketing

26-Jun-2014 12:14:00
Chris Wilson

Crafting an effective, award-winning global B2B campaign - case study

B2B campaign + Global  = tricky (but rewarding…)

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B2B campaign internal communications Content marketing global B2B marketing

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