18-Sep-2014 20:08:00
Andy McKay

"In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September

"The internet hasn't simplified anything. It's made everything much more complicated". This was what Martha Stewart told us in her keynote that opened the final day of HubSpot's Inbound 2014 conference. 

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B2B Inbound2014

18-Sep-2014 04:27:00
Andy McKay

"The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th September

Wednesday morning's keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. 

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B2B Brand Strategy Inbound2014

17-Sep-2014 10:55:47
Andy McKay

The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September

Day 2 of HubSpot's Inbound event started with an impressive keynote speech from Simon Sinek. Sinek attempted to demonstrate the principles of good leadership by comparing different business scenarios with the human body's chemical reactions. His point being that "Business is human".

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Marketing B2B CMO Inbound2014 HubSpot

16-Sep-2014 05:20:24
Andy McKay

"Don't listen to so-called experts" HubSpot Inbound 2014 - Monday 15th September

After many months in the planning, today saw the start of HubSpot's annual 'Inbound' conference in Boston. This time bigger and better than ever before taking place at the cavernous Boston Conference and Exhibition Centre.

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HubSpot Tips Inbound2014

15-Sep-2014 09:33:00
Oliver Baxter

Victory at Shutterstock’s inaugural London design-off

Earnest’s Rory Muldoon wins award for furious pixelation

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creative design shutterstock

12-Sep-2014 16:18:00
James Wood

This is the week that was: Pixels of Furry

The weekly round up of the great and good in B2B Marketing.

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19-Aug-2014 13:34:00
James Wood

Event Marketing: How to bridge the content chasm

Content marketing at events is stuck in the past. Here's why.

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Content marketing event marketing, events exhibitions

15-Aug-2014 14:13:00
Matthew Kilgour

What does a great B2B marketing email look like?

Best practice for B2B marketing emails

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email marketing

13-Aug-2014 09:54:00
Paul Hewerdine

How to stop people unsubscribing from your emails

Email is an essential part of the B2B marketing arsenal.

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email marketing

11-Aug-2014 12:09:00
Paul Hewerdine

Event jacking – aka. how to make industry events your own

No speaker slot, no sponsorship, no fancy stand. What do you do? 

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B2B Content marketing event marketing,

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