7 Apr 2014 14:59:00
Chris Wilson

Behavioural Economics in B2B Marketing

Why behavioural economics will change what you do and how you do it.

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B2B Marketing buyer behaviour Behavioural economics buyer psychology social proof framing

2 Apr 2014 15:09:00
Paul Hewerdine

The creative brief - and why it matters

A look at creative briefing - and the difference between the client brief and creative brief.

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Advertising b2b agency marketing campaigns creative brief

25 Mar 2014 09:43:00
James Wood

Welcome the newest member of your marketing team – the HR director

As internal communications become a key channel, how much of a role does HR have to play in marketing?

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B2B internal communications Brand Strategy brand hr and marketing internal marketing

24 Mar 2014 13:53:24
Andy McKay

This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!

Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination.

Twitter turns 8

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B2B social media Behavioural economics mobile twitter Multi-device

21 Mar 2014 15:37:50
James Wood

Eight years of top business brands on Twitter and their First Tweets

Which businesses were early adopters on Twitter? And what were they saying 8 years ago?

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social media

17 Mar 2014 18:25:00
Andy McKay

This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app

After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you.

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B2B linkedin social media statistics twitter best of b2b marketing direct marketing

14 Mar 2014 13:16:31
Paul Hewerdine

A word in your right ear: Using neuroscience to build a more persuasive case

What marketers can learn from behavioural psychology to really get stakeholder buy in.

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Behavioural economics

28 Feb 2014 12:18:02
Paul Hewerdine

What's the value of a Twitter follower? New infographic

A handy infographic on why it pays to build your follower base on Twitter.

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B2B social media business case twitter followers

21 Feb 2014 17:25:42
Andy McKay

This is the week that was - the winter olympics, digital consumables and what you get for $19bn

The winter Olympics have caught everyone’s attention here at Earnest this week – from the chess-like strategies of the curling to the drama of the 3 way photo finish in the ski cross.

The Olympics have also inspired some digital industry creative heads. We’ve seen these 3 great sites focusing on snowsports including the really nice identity for Oslo’s 2022 bid.

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B2B digital tools SEo week that was seo tips Winter olympics

17 Feb 2014 08:30:00
Paul Hewerdine

iBeacon: The Future of Content Marketing?

Say hello to iBeacon and the world of micro location-based targeting.

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B2B Content marketing ibeacon,


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